Impact Case: Volksbank

From mission statement to making a real impact in an award-winning way

The challenge: inspiring 4 labels, colleagues and customers to take action

De Volksbank believes that banking is more than just money. It's a way to create value. Its four brands (SNS, ASN Bank, RegioBank, and BLG Wonen) invest in people, society, and a better Netherlands.

This can only be achieved together: that's why de Volksbank set out in 2021 to find a way to get everyone involved. Colleagues, to start with, but also customers of the respective bank brands. And finally, the whole of the Netherlands, if possible. In a beautiful environment with its own corporate identity, matching the mission of each brand. And, of course, safe and accessible: not only in terms of features but also in terms of inspiration and participation.

The solution: 1 smart campaign and platform with private label branding

The team developed a clever campaign: "Give an hour." This was fully translated into a platform where you can actually make a difference in just an hour. For your banking brand, social cause, or impact objective that suits you.

In addition to the main platform, a unique space was created for each bank brand, reflecting their specific purpose and collaboration goals. The campaign was first run internally—practice what you preach. With our own colleagues taking center stage in their volunteer work! This was followed by a campaign to activate their clients, and as the pièce de résistance: a television and online campaign to inspire all Dutch people to donate an hour to help someone else.

Result: award-winning impact

The result is impressive:

• Thousands of colleagues and customers register and commit
• Resulting in 57741 hours of impact in 2 years.
• This successful collaboration was also awarded with a Sponsorship 2023!